BJK Your Shoes - Adidas
Giving Billie Jean King her shoe line back.
Awards
AICP
Adidas, Billie Jean You King Your Shoes – Next Experiential – Shortlist
Andy Awards
Adidas, Billie Jean King Your Shoes, Gold
Cannes
Adidas, Billie Jean King Your Shoes – Outdoor Lions, Limited Run Promotional Items & Printed Media – GOLD
Adidas, Here to Create Change, Campaign – Outdoor Lions, Consumer Durables – GOLD
Adidas, Billie Jean King Your Shoes – Brand Experience & Activation, Live Brand Experience or Activation – GOLD
Adidas, Billie Jean King Your Shoes – Brand Experience & Activation, Culture and Context, Challenger Brand – SILVER
Adidas, Billie Jean King Your Shoes – Outdoor Lions, Interactive Experiences – SILVER
Adidas, Billie Jean King Your Shoes – Design Lions, Special Editions and Bespoke Items – SILVER
Adidas, Billie Jean King Your Shoes – Direct Lion, Use of Ambient Media, Small Scale – SILVER
Adidas, Billie Jean King Your Shoes – Direct Lion, Culture and Context, Challenger Brand – SILVER
Adidas, Billie Jean King Your Shoes – Entertainment for Sport Lions, Sports Live Experiences – BRONZE
Adidas, Billie Jean King Your Shoes – Direct Lion, Sectors, Consumer Durables – BRONZE
Adidas, Billie Jean King Your Shoes – Design Lions, Live Events – shortlist
Adidas, Billie Jean King Your Shoes – Design Lions, Lifestyle, Fashion, Leisure, Sports and Outdoor – shortlist
Adidas, Billie Jean King Your Shoes – Outdoor Lions, Design for Promotional Items – shortlist
Adidas, Billie Jean King Your Shoes – Titanium – shortlist
Adidas, Billie Jean King Your Shoes – Entertainment for Sport Lions, Excellence in Partnerships with Sports Talent – shortlist
Adidas, Billie Jean King Your Shoes – Entertainment for Sport Lions, Diversity and Inclusion in Sport – shortlist
Adidas, Billie Jean King Your Shoes – Glass Lion – shortlist
Adidas, Billie Jean King Your Shoes – Direct Lion, Excellence in Direct, Experience Design – shortlist
Adidas, Billie Jean King Your Shoes – Brand Experiences & Activation, Sectors, Consumer Durables – shortlist
Adidas, Billie Jean King Your Shoes – Brand Experience & Activation, Customer Retail / In-Store Experience – shortlist
Clio Sport
Adidas, Billie Jean King Your Shoes – Branded Content and Entertainment, Experiential/Events, Products/Services – Gold
Adidas, Billie Jean King Your Shoes – Experiential/Events – Silver
Adidas, Billie Jean King Your Shoes – Social Good – Silver
D&AD
Adidas, Billie Jean King Your Shoes – Direct, Product and Service – Yellow Pencil
Adidas, Billie Jean King Your Shoes – Experiential, Branded Entertainment – Yellow Pencil
Adidas, Billie Jean King Your Shoes – Branding, Campaign and Branding Identity – Yellow Pencil
Adidas, Billie Jean King Your Shoes – Experiential, Retail – Graphite Pencil
Adidas, Billie Jean King Your Shoes – Direct, Direct Response Ambient – Wood Pencil
Adidas, Billie Jean King Your Shoes – Experiential, Out of Home – Wood Pencil
Adidas, Here to Create Change – Photography, Fashion – Wood Pencil
Adidas, Billie Jean King Your Shoes – Media, Use of Events and Stunts – Shortlist
Adidas, Billie Jean King Your Shoes – Media, Use of Retail – Shortlist
Adidas, Here to Create Change – Photography, Fashion – Wood Pencil
The One Show
Adidas, Billie Jean King Your Shoes – Best in Direct Marketing
Adidas, Billie Jean King Your Shoes – Direct Marketing, Physical Items – Gold
Adidas, Billie Jean King Your Shoes – Print and Outdoor – Experiential Installations – Gold
Adidas, Billie Jean King Your Shoes – Direct Marketing, Experiential / Live Events – Silver
Adidas, Billie Jean King Your Shoes – Direct Marketing, Craft / Printing / Production – Silver
Adidas, Billie Jean King Your Shoes – Experiential & Immersive, Events and Competitions – Silver
Adidas, Billie Jean King Your Shoes – Design, Branded Item – Bronze
Adidas, Billie Jean King Your Shoes – Print & Outdoor, P.O.P and In-Store – Bronze
Adidas, Billie Jean King Your Shoes – Branded Entertainment, Live Events – Merit
Adidas, Billie Jean King Your Shoes – Experiential and Immersive, Brand Installations – Merit
Adidas, Here to Create Change – Design, Posters, Series – Merit
Adidas, Here to Create Change – Print and Outdoor, Photography – Merit