BJK Your Shoes - Adidas

Giving Billie Jean King her shoe line back.

Awards

AICP

Adidas, Billie Jean You King Your Shoes – Next Experiential – Shortlist 

Andy Awards

Adidas, Billie Jean King Your Shoes, Gold

Cannes

Adidas, Billie Jean King Your Shoes – Outdoor Lions, Limited Run Promotional Items & Printed Media – GOLD 

Adidas, Here to Create Change, Campaign – Outdoor Lions, Consumer Durables – GOLD

Adidas, Billie Jean King Your Shoes – Brand Experience & Activation, Live Brand Experience or Activation – GOLD

Adidas, Billie Jean King Your Shoes – Brand Experience & Activation, Culture and Context, Challenger Brand – SILVER 

Adidas, Billie Jean King Your Shoes – Outdoor Lions, Interactive Experiences – SILVER

Adidas, Billie Jean King Your Shoes – Design Lions, Special Editions and Bespoke Items – SILVER

Adidas, Billie Jean King Your Shoes – Direct Lion, Use of Ambient Media, Small Scale – SILVER

Adidas, Billie Jean King Your Shoes – Direct Lion, Culture and Context, Challenger Brand – SILVER  

Adidas, Billie Jean King Your Shoes – Entertainment for Sport Lions, Sports Live Experiences – BRONZE

Adidas, Billie Jean King Your Shoes – Direct Lion, Sectors, Consumer Durables – BRONZE

Adidas, Billie Jean King Your Shoes – Design Lions, Live Events – shortlist 

Adidas, Billie Jean King Your Shoes – Design Lions, Lifestyle, Fashion, Leisure, Sports and Outdoor – shortlist 

Adidas, Billie Jean King Your Shoes – Outdoor Lions, Design for Promotional Items – shortlist 

Adidas, Billie Jean King Your Shoes – Titanium – shortlist 

Adidas, Billie Jean King Your Shoes – Entertainment for Sport Lions, Excellence in Partnerships with Sports Talent – shortlist 

Adidas, Billie Jean King Your Shoes – Entertainment for Sport Lions, Diversity and Inclusion in Sport – shortlist 

Adidas, Billie Jean King Your Shoes – Glass Lion – shortlist 


Adidas, Billie Jean King Your Shoes – Direct Lion, Excellence in Direct, Experience Design – shortlist 

Adidas, Billie Jean King Your Shoes – Brand Experiences & Activation, Sectors, Consumer Durables – shortlist 

Adidas, Billie Jean King Your Shoes – Brand Experience & Activation, Customer Retail / In-Store Experience – shortlist 

 

Clio Sport

Adidas, Billie Jean King Your Shoes – Branded Content and Entertainment, Experiential/Events, Products/Services – Gold 

Adidas, Billie Jean King Your Shoes – Experiential/Events – Silver 

Adidas, Billie Jean King Your Shoes – Social Good – Silver 

D&AD

Adidas, Billie Jean King Your Shoes – Direct, Product and Service – Yellow Pencil 

Adidas, Billie Jean King Your Shoes – Experiential, Branded Entertainment – Yellow Pencil

Adidas, Billie Jean King Your Shoes – Branding, Campaign and Branding Identity – Yellow Pencil

Adidas, Billie Jean King Your Shoes – Experiential, Retail – Graphite Pencil 

Adidas, Billie Jean King Your Shoes – Direct, Direct Response Ambient – Wood Pencil 

Adidas, Billie Jean King Your Shoes – Experiential, Out of Home – Wood Pencil

Adidas, Here to Create Change – Photography, Fashion – Wood Pencil

Adidas, Billie Jean King Your Shoes – Media, Use of Events and Stunts – Shortlist 

Adidas, Billie Jean King Your Shoes – Media, Use of Retail – Shortlist 

Adidas, Here to Create Change – Photography, Fashion – Wood Pencil

The One Show

Adidas, Billie Jean King Your Shoes – Best in Direct Marketing 

Adidas, Billie Jean King Your Shoes – Direct Marketing, Physical Items – Gold 

Adidas, Billie Jean King Your Shoes – Print and Outdoor – Experiential Installations – Gold 

Adidas, Billie Jean King Your Shoes – Direct Marketing, Experiential / Live Events – Silver

Adidas, Billie Jean King Your Shoes – Direct Marketing, Craft / Printing / Production – Silver 

Adidas, Billie Jean King Your Shoes – Experiential & Immersive, Events and Competitions – Silver

Adidas, Billie Jean King Your Shoes – Design, Branded Item – Bronze

Adidas, Billie Jean King Your Shoes – Print & Outdoor, P.O.P and In-Store – Bronze

Adidas, Billie Jean King Your Shoes – Branded Entertainment, Live Events – Merit 

Adidas, Billie Jean King Your Shoes – Experiential and Immersive, Brand Installations – Merit

Adidas, Here to Create Change – Design, Posters, Series – Merit 

Adidas, Here to Create Change – Print and Outdoor, Photography – Merit 

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Golden Grounds - Lays